Strategic Marketing and Communication | Public Speaker
Strategic Marketing Head in Fortune 100 MNC Diversified Technology companies 3M, Black & Decker. E-commerce Strategy and Deployment Subject Expert in MENA and Emerging Market. Shome Bag is a general management, project and marketing practitioner with experience in EMEA, APAC specializing in Strategic Leadership, Marketing, Product & Project Management, E-commerce Strategy and Deployment, Brand Management, Marketing Research. Shome is a PMP certified Project Manager & Six-sigma Green belt trained professional. Shome holds a Master’s of Science in Chemistry from University of Bombay and a Associate of Chartered Institute of Marketing ,UK .He has 10 years of experience in Digital Demand Generation technologies SEO, PPC, Paid Social & Marketing Automation, Google Analytics, Amazon PPC and Amazon Programmatic.
21:00 - 22:00 MENA : On the Threshold of E-commerce Greatness
* Setting the Scene * Global Benchmark and Regional Deep dive * Online User habits, Buyer Persona * Category wise Trends * Use of Project Management Framework in E-commerce * Strategies of Local Retailers * Customer Acquisition and Conversion in Amazon * Future Projections and Key Challenges (with a focus on Logistics) * Legal and Policy perspective * Conclusion and Future E-commerce Trends of 2020