Calendar of Events

The webinar will provide an overview of the latest advancements in generative AI and demonstrate how those tools can transform everyday work processes and improve the productivity of everyday tasks. The examples of generative AI tools in action will be presented, showcasing how businesses can achieve greater efficiency and optimize their workflows. This webinar will be useful for everyone who wants to apply and embrace new AI trends and stay ahead with fast developments in the area of generative AI.

Agenda:

Dr Nikolina Ljepav / Social and marketing researcher, university professor

Linkedin: https://www.linkedin.com/in/nikolinaljepava/ / Twitter: https://twitter.com/nikolinalj 

Biography of speaker:

Dr. Nikolina Ljepava is a senior marketing professional and practice-oriented academic currently serving as a Department Chair of Management in the College of Business Administration at the American University in the Emirates. She has over 20 years of industry and academic experience in North America, Europe, and the United Arab Emirates. Dr Nikolina holds a Ph.D. in Marketing Research specializing in marketing research and analytics and major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of the Chartered Institute of Marketing. Her professional experience includes consulting and management positions in marketing insights and analytics, digital transformation, and evaluation and assessment. Dr Nikolina conducted and supervised more than one hundred industry research and development projects as a director of research in the market and public opinion research agencies and as a market research consultant for different institutions and companies.

Her professional and academic interests are related to AI applications in business and marketing, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics.